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Pitch Night at STORY in NYC.

It was 4:30 a.m. last Wednesday morning.

My alarm went off.

It was early, but I wasn't tired.

I was catching a flight to New York City.

A week prior, I had been accepted to a Pitch Night event at STORY - an amazing concept store in NYC's Chelsea neighborhood.

I was off to introduce Vivian Lou Insolia Weight-Shifting insoles to STORY owner Rachel Shechtman and her incredible team.

But last week's Pitch Night was different.

Rachel had invited the CEO of HSN Mindy Grossman and Good Morning America's Deals & Steals host Tory Johnson to attend.

I was pitching Mindy, Rachel AND Tory.

I had 3 minutes to introduce Vivian Lou Insolia insoles to these iconic women.

And I was nervous!



They called my number, and I was up.

I remember explaining how Vivian Lou Insolia insoles are the ONLY product on the market that prevents high heel pain by shifting weight to the heel and stopping feet from slipping forward in shoes with a 1 inch heel or higher.

And before I knew what was happening, both Mindy Grossman and Tory Johnson took off their Louboutins and handed them to me.

I put Vivian Lou Insolia insoles in their shoes and handed them back.

They slipped their shoes back on, stood up and both immediately felt a difference.

They were amazed. Intrigued. And wanted to know more.

I recall Mindy saying she wished she would have had Insolia insoles the previous week so she didn't have to take her heels off in the cab on the way home from an engagement.


The only thing I could do was put my hands to my face in disbelief!

(See hands on face below!)

And just like that...

My three minutes were up.

I do not know if this pitch will lead to any product placements or partnerships.

But I do know that it was an amazing opportunity.

A once in a lifetime experience.

And I am so thankful.


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